TOKYO, JAPAN, October 23, 2024 — CARTA COMMUNICATIONS Inc. (Headquarters: Minato-ku, Tokyo; Taku Meguro, Representative Director, President; “CCI”), a group company of CARTA HOLDINGS, Inc., implemented an Add Friends campaign on LINE for the Tamba Hikami Agricultural Cooperative (Tamba-shi, Hyogo; Masakazu Fujiwara, Representative Director and Chairperson) in collaboration with its KNOTBOX marketing platform and a digital gifting service Digico operated by its group company DIGITALIO Inc. (Head office: Minato-ku, Tokyo; Kazuyuki Furuya, Representative Director and CEO, Atsushi Ando, Representative Director and COO; “DIGITALIO”).
KNOTBOX is a set of LINE API tools developed by CCI that collect, analyze and visualize user information related to official LINE accounts.
Digico is a digital gifting service that allows businesses to send its namesake digital gift, or “Digico”, that a recipient can convert to gift cards and mobile payment apps of their choice, including PayPay, Amazon Gift Cards, QUO card Pay, nanaco gifts, WAON point ID, Apple Gift Cards, Google Play gift codes, PeX point gifts, and more, at no initial or monthly cost.
The Tamba Hikami Agricultural Cooperative wanted to increase the number of friends on its LINE official account. To achieve this goal, they decided to run an Add Friends campaign in which newly added friends could win a prize on the spot.
By linking KNOTBOX and Digico, everything from adding friends to the lottery and awarding points were completed on the LINE platform. The campaign successfully helped the cooperative increase the number of friends on its official account.
About KNOTBOX
KNOTBOX is a set of LINE API tools developed by CCI that collect, analyze and visualize user information related to official LINE accounts. It enables one-to-one communication, which is the true strength of the platform, to create a deep bond between brands and customers.
Collection and connection*
KNOTBOX collects and connects not only data within LINE, but also all kinds of data, including survey results, web behavior, and first-party data.
Analytics and Visualization
In addition to such key metrics as open rate and clicks, various other data including user demographics, survey results and behavioral data will also be analyzed and visualized to inform future campaigns.
Communication tools
KNOTBOX offers a broad range of communication tools including tab-style rich menus, rich messaging and automated response, that are only possible with API integration.
*KNOTBOX will only collect and use personal data with the explicit consent of the owner thereof. The processing and handling of the collected data will be in accordance with the KNOTBOX data policy.
About Digico
- PayPay Money Light may not be converted to cash for withdrawal.
- Amazon, Amazon.co.jp, and all related logos are trademarks of Amazon.com, Inc. or its affiliates.
- This campaign is provided by DIGITALIO Inc. and Amazon does not accept inquiries about the campaign. Please direct any inquiries about the campaign to the campaign secretariat at digitalgift@cartahd.com.
- QUO Card Pay and all related logos are trademarks of QUO CARD Co., Ltd.
- nanaco and nanaco Gift are trademarks of Seven Card Service Co., Ltd.
- nanaco Gift is an electronic money gift issued by NTT CARD SOLUTION CORP. under a license agreement with Seven Card Service Co., Ltd.
- NTT CARD SOLUTION CORP does not accept inquiries about this campaign. Please direct any inquiries about the campaign to DIGITALIO Inc.
- WAON Point ID is an electronic money gift issued by NTT CARD SOLUTION CORP under a license agreement with AEON RETAIL Co., Ltd.
- WAON is a trademark of AEON RETAIL Co., Ltd.
- Google Play and all related logos are trademarks of Google LLC.
- © 2024 iTunes K.K. All rights reserved.
- There may be a fee for converting PeX points to points or gifts awarded by other services.
CCI remains committed to providing high quality and value added services to help our clients maximize their marketing ROI.
Contact: PR Office, CARTA COMMUNICATIONS Inc. Inquiry form is available at https://www.cci.co.jp/en/contact/
SHARE
