{"id":18805,"date":"2023-05-25T13:00:00","date_gmt":"2023-05-25T04:00:00","guid":{"rendered":"https:\/\/www.cci.co.jp\/news\/18805"},"modified":"2023-06-05T14:05:04","modified_gmt":"2023-06-05T05:05:04","slug":"cci%e3%81%aez%e4%b8%96%e4%bb%a3%e7%a0%94%e7%a9%b6%e4%bc%9a%e3%80%81uniiique%e3%81%a8%e5%85%b1%e5%90%8c%e3%81%a7%e3%80%8cz%e4%b8%96%e4%bb%a3mtg%e3%80%8d%e3%82%92%e3%83%ad%e3%83%bc%e3%83%88%e8%a3%bd","status":"publish","type":"news","link":"https:\/\/www.cci.co.jp\/en\/news\/18805","title":{"rendered":"CCI\u2019s Z-Ken Calls GenZ MTG for ROHTO Pharmaceuticalin Collaboration with Uniiique"},"content":{"rendered":"\n

TOKYO, JAPAN, May 22, 2023 — The Gen Z Study Group (Z-Ken) created by CARTA
COMMUNICATIONS Inc. (Headquarters: Chuo-ku, Tokyo; Taku Meguro, Representative Director,
President; \u201cCCI\u201d), a group company of CARTA HOLDINGS, Inc. and Uniiique, an entertainment
production company, jointly held the first Gen Z MTG (meeting) in cooperation with ROHTO
Pharmaceutical Co., Ltd.<\/p>\n\n\n\n

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The Gen Z MTG is a unique opportunity offered by Z-Ken and Uniiique, allowing brands to
engage in a conversation directly with Gen Z creators and hear real opinions from them, such
as how they perceive certain things or if they think this product will sell. Creators may be invited
to a food tasing event as well. The GenZ MTG will be officially launched in June.<\/p>\n\n\n\n

As brands are increasingly focusing on the Gen Z market, Z-Ken, a research specialist on the
reality and trends on Gen Z consumers, and Uniiique, also a talent agency with Gen Z
influencers and creators, decided to help brands with the generation\u2019s insight analysis and how
to capture the market.<\/p>\n\n\n\n

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The first Gen Z MTG was held for ROHTO Pharmaceutical and three Gen Z TikTok creators
including Ryoka Orita, Tomoka Takasuka and Shiori offered candid opinions and suggestions
for improvements regarding video content posted by the brand to its official account from a
Gen Z perspective.<\/p>\n\n\n\n

ROHTO representatives commented as follows:<\/p>\n\n\n\n

\u201cThey help us realize that your message won\u2019t resonate with your audience if it\u2019s just telling
them what you want to tell them, whether it\u2019s TikTok or some other social platforms. When you
think about how you want consumers to perceive your brand and products, how you title your
video is important; you must choose words your audience can relate to.\u201d<\/p>\n\n\n\n

\u201cIn addition to advice on posting video content, we also received candid opinions on the three
products currently on the market, giving us new insights into how we can pitch our products
in many different ways.\u201d<\/p>\n\n\n\n

\u201cFrom a creator\u2019s perspective, they offered suggestions on what video they would make and
how, which video and what part of the video resonated with them among those posted on our
official account. They also suggested improvements.\u201d<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

About Uniiique<\/strong><\/p>\n\n\n\n

Based in Tokyo and Fukuoka, Uniique is an entertainment production company jointly operated
by ASUNA Corporation (Shibuyaku, Tokyo; Shouta Ohkubo, Representative Director) and
JOBNET Corporation (Fukuoka-shi, Fukuoka; Masataka Daifu, Representative Director).
The company also manages a large number of talents popular among the Gen Z audience. The
total number of followers of Uniiique influencers and creators exceeds 10 million. With the
ability to appeal to Gen Z, they are ready to cater to a variety of client needs. To learn more
about Uniiique, please visit: https:\/\/uniiique.jp\/<\/a>.<\/p>\n\n\n\n

About Gen Z Study Group (Z-Ken)<\/strong><\/p>\n\n\n\n

CCI\u2019s Gen Z Study Group (Z-Ken) is a consulting project, helping brands find solutions to Gen
Z marketing challenges.
Z-Ken conducts various surveys and interviews with Gen Z creators and their audiences to
investigate and communicate the reality and trends of Generation Z. Resulting data is used for
promoting Gen Z marketing, developing solutions as well as social media consulting. To learn
more about Z-Ken, please visit: https:\/\/note.com\/cci_jakumake<\/a>.<\/p>\n\n\n\n

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Contact:<\/strong> PR Office, CARTA HOLDINGS Inc.
Inquiry form is available at https:\/\/cartaholdings.co.jp\/en\/contact-ir\/<\/a><\/p>\n","protected":false},"featured_media":18610,"menu_order":0,"template":"","meta":{"_acf_changed":false,"_locale":"en_US","_original_post":"https:\/\/www.cci.co.jp\/news\/18597"},"news_category":[12],"class_list":["post-18805","news","type-news","status-publish","has-post-thumbnail","hentry","news_category-service","en-US"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.cci.co.jp\/wp-json\/wp\/v2\/news\/18805","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cci.co.jp\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.cci.co.jp\/wp-json\/wp\/v2\/types\/news"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cci.co.jp\/wp-json\/wp\/v2\/media\/18610"}],"wp:attachment":[{"href":"https:\/\/www.cci.co.jp\/wp-json\/wp\/v2\/media?parent=18805"}],"wp:term":[{"taxonomy":"news_category","embeddable":true,"href":"https:\/\/www.cci.co.jp\/wp-json\/wp\/v2\/news_category?post=18805"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}